1 February, 2006
Club Med go totally all-inclusive for PR to Four Communications
1st February 2006 Club Med has appointed Four Communications to handle the French upmarket holiday company's consumer, lifestyle and travel trade press PR, following a six-way pitch. Four's travel and lifestyle team take over from travel PR specialists Synergy, who have been Club Med's agency for the past three years. The appointment follows an in-depth review of PR strategy by Club Med marketing manager, Sarah Mason, and a move to further up-market positioning following extensive refurbishment investment at many of the company's 80 European and worldwide locations.