Global sustainability non-profit Forum for the Future has appointed Four Communications to support the Sustainable Shipping Initiative (SSI) – an ambitious coalition of shipping leaders from around the world, which is taking practical steps to tackle some of the sector’s greatest opportunities and challenges.
The SSI is facilitated by Forum for the Future with the World Wildlife Fund. The cross-industry group represents ship owners and charterers, shipbuilders, engineers and service providers, banking, insurance, and classification societies – with more than 18 global companies already involved.
Four’s work will focus on international media relations to highlight the work of the SSI, communicate the successes of the project and share best practice across the industry – culminating in an international press conference to reveal the findings of its work in September 2013.
Stephanie Draper,Director of System Innovation, Forum for the Future, said: “Effective communications are key to spreading best practice across any industry, so this work is crucial to the success of the SSI. Combining an understanding of the issues and the opportunities for the shipping community with great communications ideas and approaches is a powerful way to scale up the practical change the SSI seeks to create. We appointed Four because we felt they were the right agency to help us do just that.”