Kicking off its work for the 2011 Census, Four Communications supported the launch of the 2009 Census Rehearsal this morning with events in Lancaster and Anglesey.
The launch events, which featured local schoolchildren, dignitaries and census officials unveiling giant origami buses, were designed to help local people understand how their participation will help shape the future of their local communities.
The 2009 Census Rehearsal is taking place in Lancaster, Anglesey and the London Borough of Newham, while a small scale test is also taking place in Birmingham. The focus of the rehearsal is on testing and refining the systems and processes which will form part of the 2011 Census, including communications tools and techniques, the census website and stakeholder engagement strategies.
Nan Williams, Group chief executive of Four Communications and leader of the 2011 Census team at Four, said:
"The rehearsal is a really useful way for us to test some of the communications methods we are preparing for the 2011 Census, including campaigns targeted at key audiences like students, young people and hard-to-reach groups.
"The more people who complete the questionnaire, the better the Office of National Statistics can test the systems for the 2011 Census and so we hope our communications encourage people to complete and return their questionnaires."
The census takes place in the UK every ten years, and is carried out in England and Wales by the Office of National Statistics (ONS).