Building a sales case for World Duty Free
World Duty Free
Four Media has developed and evaluated the Rate Card offering and assist in building a sales case for CTT (Contentainment).
Four Media analyses all CTT activity and supplies proven independent ROI case histories to suppliers.
The massive incremental sales benefit gained through this new ‘medium’ has resulted in its introduction into 13 UK Airport terminals.
Four has helped WDF to increase their direct advertising income by 170% year on year in a OOH market place that is, at best, flat.
We are now working with WDF to assist their suppliers in exploiting the opportunity that The Olympics will bring in 2012.
