The International Tennis Federation appointed Four to promote the 2010 Davis Cup quarter finals taking place on the same weekend as the World Cup finals.

Given budget limitations, the advertising campaign ran in participating World Cup countries - Spain, France and Argentina.

The PR campaign achieved presence in other countries including Russia, Czech Republic, Serbia, Croatia and Chile.

Globally, a campaign ran in the IHT and in Spain, France and Argentina there was a mix of press and online in nationals and sports titles.