After Four’s execution of their brand revival in 2007, WA Ellis wanted to further establish their corporate brand as the property market improved in early 2010.

The main focus was to communicate WA Ellis’ tremendous knowledge and experience of the London property market, promoting them as the logical and trustworthy choice.

The campaign incorporated a range of trivia on the property market and was complemented by imagery of classic London icons. The people used in the photographs are all WA Ellis staff.

The campaign was rolled out across all the key local media and direct marketing routes.