Reward for risk: Lloyds of London
Four works for Lloyd’s of London to generate interest in and use of the '360 risk project' particularly with the elusive FTSE audience.
We provide strategic media planning advice and media buying services across the UK, Europe, Asia and the USA and are responsible for the creative strategy and concept development of Lloyd's advertising campaigns.
The most recent ‘Grey Matters’ creative concept stemmed from the idea that emerging risk is a grey area for many.
Spontaneous recall of advertising amongst target audiences was in excess of 50%; the online campaign delivered a click-through rate 157% higher than the industry norm.