Client
Over the last 50 years, MEED has established itself as the primary source of business intelligence for the Middle East. With offices in Dubai, London and Saudi Arabia, MEED serves the needs of a discerning international business audience across more than 70 countries worldwide.

Objective
MEED needed to develop a stronger message when selling itself and its advertising space and reflect MEED magazine’s niche market position and its resonance with decision makers.

Solution
Four created a media sales package, with an interactive flash presentation and video for its advertising sales team, focusing on why MEED is the best in its class. This was then followed up with a leave behind Toolkit, containing the original 2min video plus downloadable pdfs of mechanical specs, rate cards and editorial and events calendars.

Result
A powerful sales tool that allows the sales team to evolve their message for each individual client.