Client
Leisurecorp is the Dubai World Company established to identify, acquire and develop assets in the leisure sector. Although it has properties and investments in marine and alpine sectors, it is in golf that the company has become a true global powerhouse.

Objective
Four Communications has worked with Leisurecorp since the earliest days of the company, when its only golf asset was the then-undeveloped Jumeirah Golf Estates in Dubai. We were tasked with developing communications strategies to position the company as a leader in world golf – and which would helps its efforts in marketing real estate at its properties around the world.

Solution
Four’s Sports and Corporate teams in London and Dubai have developed a series of strategies to position Leisurecorp in financial, golf and real estate media. Through profiling of senior executives, careful media positioning of its celebrity ambassadors and regular quality media relations, we have succeeded in increasing the company’s profile considerably. Along the way, we have been helped by an ambitious management team which has added Turnberry and Pearl Valley Golf Estates to its portfolio, as well as launching the richest purse in world golf, with the Dubai World Championship.

Results
Four has delivered thousands of articles on Leisurecorp and its properties, seeing the levels of coverage and delivery of key messages more than double over the two years in which we have been working on the programme.