RHS: Chelsea Flower Show
Four Colman Getty has worked with the RHS since 2010, initially on the RHS Hampton Court Palace Flower Show. In 2011 the RHS Flower Show Tatton Park was added to our remit.
We were thrilled in 2012 to be given the opportunity to handle press and PR for the most famous gardening event in the world, the RHS Chelsea Flower Show.
Our aims were two-fold – firstly to maintain the show’s pre-eminent reputation, build on the existing massive global media interest, work closely with M&G, the show’s main sponsor, and support the many exhibitors.
Over and beyond that, we were tasked with engaging new audiences and raising the profile of the charity’s scientific, educational and charitable aims. Key to this new focus on the work of the RHS was the media spotlight we were able to shine on RHS Director General, Sue Biggs.
RHS Chelsea enjoyed extensive preview and review coverage in national, regional and international media, in print, broadcast and online. Highlights for 2012 included a floral-themed issue of Stylist magazine; four national press front cover stories on the opening day of the show and the front cover of Radio Times; features on BBC Radio 4 Today programme on two consecutive days; significant profile-raising for Sue Biggs, and increased awareness of the RHS’s scientific and charitable work.
(Photo by Andy Paradise)