Client

Shaftesbury Plc, the London-based property investment company, has a wholly owned portfolio which covers various areas of London’s West End: Chinatown, the surrounding area of Carnaby Street and several areas within the Covent Garden region, Seven Dials, the Opera Quarter, and St. Martin’s Courtyard.

Objective

The Chinatown website needed to highlight that there is more to this vibrant part of London's Soho than meets the eye, and inform the public of the huge range of shops, bars, restaurants, events, courses and experiences that exist within the area.

Chinatown needed a strong presence on the web, allowing residents to be recognised as a community, promotion businesses and services available, and drive footfall to the area from both the local workforce and the booming London tourism trade.

Solution

Four’s digital team developed a community portal that was easy to use and demonstrated events and things to do.
It was crucial that factual information such as location and directions were easy to find to allow users simple navigation to the information they most needed. To facilitate this, Four incorporated a Flash map, allowing users a degree of interactivity by zooming into the region for more information. This was a feature also incorporated in to the Shaftesbury corporate website, also built by Four.
 

The site itself also provides an inbuilt content management system (CMS) which allows the client to input and update select areas of content. The popularity of the site has seen it rise in Google ranking to become the number one result for the search term ‘Chinatown’, beating all other Chinatown regions across the world.