You are here

Your Paintings on BBC2 Culture Show special

Culture Show presenters Dr Bendor Grosvenor and Alastair Sooke

We have been working with the BBC and the Public Catalogue Foundation to promote the Your Paintings website. Following a busy February getting the word out to the general public through a series of special events and projections, our campaign culminated in March with a news story to promote the BBC2 Culture Show special.Dr Bendor Grosvenor, art expert and Director of Philip Mould Gallery, had discovered what he believed was a genuine Van Dyck on the Your Paintings site. The Culture Show special followed his, and presenter Alistair Sooke’s, journey to prove that the painting was an original Van Dyck masterpiece.Our campaign garnered ‘pick of the week’ in several national press TV pages, and an explanatory feature in the Radio Times, as well as news coverage in all the national broadsheets, Daily Mail online and internationally, from Singapore to Palm Beach. The programme was previewed on BBC Breakfast and the BBC Radio 4 Today Programme and Bendor and Alistair were interviewed on the BBC News Channel.Our work with Your Paintings has resulted in increased traffic to the website, which has more than doubled the original target for visitors.

You might also like