The Four Colman Getty Campaigning team was at the Royal Institution on Monday 20 January to manage PR for the annual Women of the Year Lecture 2014.
The Women of the Year board established an annual lecture in 2008 to bring together some of its alumni of extraordinary women with visionary thinkers and to provide an opportunity for networking outside of the Lunch.The lecture was given by Helen Clark, Administrator of the United Nations Development Programme (UNDP) and former Prime Minister of New Zealand, who was joined in conversation by esteemed BBC journalist, and presenter of Radio 4’s Today Programme, Sarah Montague.It was an inspirational evening, with a wide-ranging lecture and a top quality Q&A.
Helen recounted how, as a woman, she faced many challenges in her rise to power. “Running for my first safe seat in parliament was a hard process,” she explained. “Many viewed it as a ‘working man’s seat.’ Politics is not for the faint hearted.”She went on to talk about tackling her next role after Prime Minister, head of the UNDP, and her goal to empower women across the world. She emphasised the importance of educating women in order to achieve gender equality: “A nation cannot develop while leaving half of the population behind,” she said, “We must educate young women and girls – they are the building blocks for future generations.”
The event proved popular with journalists and the team has generated some terrific coverage including online features in Huffington Post UK, The Daily Telegraph, Good Housekeeping, and Red as well as a piece in London Evening Standard by editor Sarah Sands. There have also been feature interviews in the Financial Times and The Guardian’s G2. We successfully live-tweeted the event via Women of the Year’s twitter account @womenofyear, which resulted in a lot of mentions and RTs on the night and a really good uplift in followers.