Last weekend saw the launch of HOME, Manchester’s new centre for international contemporary art, theatre and film. The £25m project is a key element in Manchester City Council’s much-lauded cultural regeneration plan, acting as a cultural catalyst for the regeneration of the surrounding city centre site. We’ve worked with the organisation, formed by the merger of Cornerhouse and the Library Theatre Company, for the past two years in preparation across all elements of the communications strategy and so it was great to see all of the team’s hard work come to fruition.
The HOMEwarming weekend featured over 100 events for visitors of all ages which complemented the opening commissions across art, theatre and film – all kicked off in style by HOME patron Danny Boyle and the press team welcomed over 175 journalists and broadcast teams to the building over the weekend.
Media highlights over the opening weekend included BBC Breakfast, Newsround and Newsnight, Sky News; Radio 4 Today, Front Row and Saturday Review; Radio 3 In Tune and Free Thinking; Radio 5 Live and BBC Radio Manchester joined in the fun to broadcast their afternoon shows live from HOME to mark the start of the weekend. The opening received extensive coverage across FT, The Times, Telegraph, Independent, Guardian, New Statesman, Prospect and The Economist as well as consumer, arts, architecture and travel press - with coverage still rolling in!
With HOME dominating the airwaves and headlines locally, nationally and internationally, it reported around 28,000 visitors over the opening weekend, with 11,000 turning out for the First Street Party on Sunday alone – an incredible accomplishment that has clearly put this new development - in a brand new area of Manchester - on the map.
A personal highlight was listening to the Today programme on Radio 4, when James Naughtie noted the good press that HOME had received!