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UK’s Biggest Travel Show Brings the World to London

At 9.30am on Thursday 6 February, Four bgb’s Frances Amissah, Katie Bentley-Chan and Susie Aust braved tube strikes and some extreme weather to welcome media to the first day of Destinations, the holiday and travel show, at Earl’s Court. They weren’t the only ones. Over 50 journalists turned up to the launch of the UK’s biggest travel show, with many arriving for a media breakfast hosted by No.1 Traveller's Lounge. Over the course of the show over 150 journalists picked up their passes from the press room to find out the latest news from over 500 travel brands at the show. Celebrity expert speakers at the show included Simon Reeve, Julia Bradbury, Jeremy Bowen, and Four bgb were on hand throughout to assist with press interviews and photography shoots. As well as manning the press office in London, Four bgb drummed up buzz around the show, securing features in the Metro, Time Out and The Sun, and penetrating the regions around the show with competition giveaways in local glossies and newspapers. And the best news of all? In spite of tube strikes and storms, this year’s Destinations Show proved to be the most popular yet.

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