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Travel brand of the decade

To celebrate our own 20 year birthday this year we sponsored a one-off  "Travel brand of the decade"  Chartered Institute of Travel Marketing (CIMTIG) award which was presented on Thursday 24 March.

The winner was Virgin Atlantis Airways

Congratulations to the other finalists Royal Caribbean International, easyJet, TripAdvisor and Eurostar

CIMITG announced the finalists and said the award was hotly contested, with a large number of wide ranging brands from the travel and hospitality sector submitting themselves to a rigorous set of branding tests.  

Chair of the judging panel Stephen Cheliotis, chief executive of The Centre for Brand Analysis said he was personally surprised at the quality of the entrants: "The submissions from across the travel sector were extremely strong, resulting in a lively judging process that truly scrutinised every brand in detail to ensure that the correct decision was made," he said." The leading brand changed a number of times throughout the process but in the end we know we have selected the worthy winner. I now look forward to our announcement being publicly revealed at the awards"

 

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