For the third consecutive year Four Colman Getty has spent September on London’s river with Totally Thames, a month-long arts and culture festival featuring an exciting programme along its entire 42-mile stretch through the capital of arts, cultural, archaeological and river events.
Live and interactive art included compelling, large-scale installation Floating Dreams by Ik-Joong Kang, one of South Korea’s most renowned and celebrated multimedia artists, in the centre of the Thames by Millennium Bridge; and Fluxland, an immersive artwork by French artist Cyril de Commarque. Brand new exhibition Life Afloat presented the largely untold and rich history of an estimated 1,000 houseboat residents along the tidal Thames, and 2016 saw the second Bascule Chamber Concert inside Tower Bridge. Two works explored the fascinating history of Waterloo Bridge (aka ‘The Ladies’ Bridge’) and its rebuilding during World War II by a predominantly female workforce: The Singing Bridge, a brand new work by composer and artist Claudia Molitor, and Light up the Ladies’ Bridge, two evenings of live performances, film and large scale photographic projections on the National Theatre’s fly tower.
Four Colman Getty worked with the various partners and their agencies to lead their own integrated PR campaign which resulted in broadcast interviews across BBC Radio 4’s Today programme, various BBC London programmes, ITV News London and BBC World Service. As well as coordinating dawn and dusk photocalls, managing press previews and private views and attending a fantastic river-based launch party, the team’s campaign secured coverage in FT Weekend Magazine, The Times, Daily Telegraph, The Guardian, numerous features in Time Out, London Evening Standard and Metro.