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The Times Cheltenham Science Festival

Image Credit: Anna LythgoeThe Times Cheltenham Science Festival took place at the start of the month and saw record ticket sales and huge numbers of young people inspired by the hands-on experiments and technology.Speakers this year included Peter Higgs, James Watson, David Willetts, Marcus du Sautoy, Dawn Harper, Lucy Worsley, Martin Rees, and Guest Director and comedian Dara O Briain.We have worked with the Science Festival team since 2009 on PR and it is one of the highlights of our busy campaigning team’s calendar. This year, we helped to generate 118 pieces of coverage, including 44 national print pieces, 64 online pieces, 2 pieces in the trade and sector press and 8 broadcast interviews.Coverage highlights in the lead up to the Festival included interviews with Lord Saatchi in The Times Magazine, Matt Parker (AKA ‘Stand Up Maths’) in the Observer and Vivienne Parry’s interview with The Guardian’s Science podcast.We worked with researchers from the London School of Hygiene & Tropical Medicine and issued a news release on their flu survey. This resulted in coverage in The Times, Independent.co.uk, Telegraph.co.uk and DailyMail.co.uk.

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