Debbie Hindle says: "Our industry is full of incredibly hard-working people who are passionate about the destinations they represent, but much of that effort and commitment is often hidden from view."It’s the long hours into the night, the determination to make a difference, the commitment to deliver value and rewards to their country, the constant innovation that sets a good tourist board head apart. So it was with great pleasure that I heard that our client Petra Roach vice president of the Barbados Tourism Authority in the UK has been voted Caribbean personality of the year by the readers of Caribbean World Magazine."The International Caribbean World Awards are in their nineteenth year and the personality of the year award is given to someone who has made a real difference to the region over the past year. Previous winners include Butch Stewart, CEO of Sandals and Carole Guntley Brady of the Jamaican Tourist Board."Petra is a really worthy winner of this award. She’s the bright, effervescent personality who is out at all the industry events, connecting with senior players in the industry. But what people don’t always see is her sharp passionate hard work to sustain and drive quality tourism visitors to Barbados, to make a difference and to champion the Caribbean."It was her determination which brought the influential Institute of Travel and Tourism to the Caribbean. She was the brainchild behind the very successful British Airways Football Legends Invitational, a legends football tournament which sees 64 ex-premier football stars take to the pitch at Kensington Oval. Other key sports projects include Chelsea Football Club camp, part of a football developmental plan which sees CFC s coaches training both coaches and kids on Barbados."Petra also sits on the Board of The Branson Centre for Entrepreneurship in Jamaica which is a hub for aspiring entrepreneurs and offers practical help to develop strong business skills as well as exposure to networks and financial and investment opportunities. She is also a Board Director for Sport for Life which seeks to positively influence the lives of children from a challenging background in the UK and the Caribbean through sport. She has also been a long-standing supporter of Caribbean Tourism Organisation’s UK chapter and is now on the board for a second time."We are surrounded by amazing hard working people in our industry. It’s lovely to see someone like Petra receive personal recognition for how much she’s achieved."