The Man Booker Prize for Fiction continues to raise the bar as a forward thinking Prize and always keeps up to date with the latest digital trends and innovations. This year was no exception with a lot of “firsts” for the Prize on social media channels. We ran Q&As with five of the shortlisted authors through the Man Booker twitter channel. This gave the opportunity for the 45,000 followers to directly engage with authors and ask those burning questions they had about the shortlist. As well as literary titbits the questions exposed some more interesting answers. Joshua Ferris would rather eat a rat than become a stand-up comedian and if you are ever in a pub with Ali Smith then her drink of choice is a single malt whisky.
Richard Flanagan revealed how before The Narrow Road to the Deep North was published he feared he might no longer be able to make a living as an author, something he needn’t be concerned by any longer as his book has been propelled to the top of bestseller lists following his Man Booker victory.
We also produced animated GIFs (Graphics Interchange Formats) in the build up to the longlist and shortlist announcements which made the Man Booker the first Prize to announce a longlist via GIF. The reaction was fantastic and our announcement Tweet made an incredible 524,000 impressions and engaged over 11,000 people. Click here to view the GIFs
During the dinner we live tweeted with quotes from the speeches and images from the evening, bringing wider engagement and immersing followers and fans into the event in real time. The winner announcement itself broke all our previous records; #ManBooker2014 trended third highest in the UK, whilst the reach for tweets mentioning the Prize during that week exceeded 20 million.
To view the YouTube video of the winner announcement click here