I'm at the first PURE Life Experiences conference where the conversation is of travel splitting from destinations to journeys. Serge Dive, the founder of PURE said it's now not so much about luxury and guest experience but about visitors losing the concept of time. All the panel believed that true experiential travel is about storytelling, experiences that change the way you look at your own life and connecting with the culture and natural environment. They said that the difference is down to the heartfelt passion from the people who own and run these small and innovative tourism businesses.
The owner of Jack's Camp said businesses need to be brave and give guests surprises and take them out of their comfort zone.
New experiences exhibitors were promoting included private yacht charter on the Amazon; a pop up Jacks Camp in South Africa for the World Cup; private cabins in the Norwegian Fjords; Baking with Beijing Housewives; new flights to Antarctica meaning you can do it in 7 days; Dog Mushing in Alaska; one'legged boat-racing in Myanmar; cruises to Papau New Guinea; Chimps in Uganda and a new natural phenomenan caused by the refilling of a channel in the Okavango Delta.
Everyone is incredibly positive about the show. Next year will be in Marrakesh again and they're looking to grow by upto 50 percent with more exhibitors from Asia, Australia and America.
La Mamounia is looking stunning after its 3 year refurbishment and Amanjena is hosting the stars as they film Sex in the City 2. However it's the little Riads like the Angsana Si Siad in the heart of the Medina that capture the real experience of Marrakesh.