This month we’ve been working with Pan Macmillan and their author psychologist Tanya Byron to launch Tanya’s paperback The Skeleton Cupboard.
The Skeleton Cupboard is non-fiction inspired by the time Tanya spent training to become a clinical psychologist, working with patients with wide-ranging mental health problems from dementia, eating disorders and drug abuse to relationship problems. It’s brilliantly written and those who have read it in our office have certainly shed a few tears!
Publicising a paperback can be challenging, with the hardback already out, but we secured three consecutive days of coverage in The Times, interviews on ITV Loose Women and BBC 6 Music’s Radcliffe & Maconie Show, and in The Week, with more coverage due in the Daily Express, The Sun, Psychologies, and on BBC Radio 4’s Saturday Live. Following her interview on Loose Women, Tanya’s book shot up to no. 8 in the Amazon book rankings, with sales up a whopping 2,420% on the day before, showing the impact of television coverage reaching the right market.