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Online video

I'm on a mission to let organisations know about the importance of video in online public relations. OK, it's become a bit of a personal obsession but it never ceases to amaze me that companies don't have this hugely important tool in their PR armoury. I'm not talking about promotional videos of course. We need editorially shot, broadcastable footage that can be clipped into short packages to be offered to online news sites.

Every type of media is now looking for appropriate online video to back up a story and to be embedded in the pages of their websites. So that's everything from regional newspapers to websites for radio stations.

You'll see lots of examples within our case studies. But let me give you another example. Look at GQ.com which relaunched this month. The travel page has a "pictures" section while the netjets and Chile features are brought to life with video.

 

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