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October Four Colman Getty Highlights

The beginning of the month saw the launch of a brand new gallery space for mima, Middlesbrough Institute of Modern Art.  Unbeknown to many, mima holds one the finest collections of jewellery in the UK and the opening of a brand new 120 sq m space allowed the gallery to give these jewels their first permanent home.  This marked a special moment for mima, as not only is this the first new space since its inception on 2007, but it also allows many pieces to go on public display for the first time.  Worth over £200,000, the collection features more than 200 pieces of jewellery from the 1970s to the present day, with highlights including a gold bracelet by Italian designer Giovanni Corvaja and 15 iconic pieces by Tatty Devine, gifted to mima to mark the occasion.  Four Colman Getty have been working with mima since June, with coverage ranging from collection previews by Telegraph Luxury and Culture24, to features in Aesthetica and Crafts magazine.

We’ve been having great fun working with David Baddiel for the publication of the hilarious The Parent Agency. David’s of course very well known as a comedian, scriptwriter and the author of four novels for adults, but this is his first for children so it was important to get the campaign right from the off!

As well as a high profile double page serialisation in the Sun, interviews in Metro, the Sunday Times, and Guardian Family and a very funny written piece for the Mail on Sunday, David had blanket broadcast coverage so  word is well and truly out there. The Parent Agency looks set to be a favourite for stocking fillers this Christmas and we look forward to David’s next children’s book.

Cheltenham Literature Festival celebrated its 65th year this October with a spectacular ten day programme of over 500 events, touching upon subjects as diverse as history, politics, sport, food and fashion. The stellar line-up of speakers created stimulating, surprising and entertaining events, igniting once-in-a-lifetime conversations. 

In its first year with both The Times and The Sunday Times as title sponsors, the Festival enjoyed a record-breaking year with ticket sales at almost 140,000 and welcomed visitors from all UK postcodes except three and from over 25 countries including Australia and New Zealand.

Both Saturdays alone of the 10-day Festival saw over 20,000 people flocking to over 90 events and a stellar line-up of guests including Caitlin Moran, John Cleese, Nick Hornby, Margaret Atwood, Naomi Klein, Ian McEwan and Martin Amis.

Also at Cheltenham Festival we launched the 2015 edition of the Warwick Prize for Writing. This panel of judges will be chaired by AL Kennedy and includes Tony Wheeler, Robert Macfarlane, Fiona Shaw and Gavin Francis who will look for an excellent and substantial piece of writing in any form or genre around the theme instinct. It’s an exciting year for the £25,000 Warwick Prize as for the first time publishers from around the world will be able to submit their titles for consideration – news that has been received very well in the publishing community! The winner will be announced at a special ceremony in London in November 2015, forming a key part of the 50th anniversary celebrations for the University of Warwick next year.

We have also been working with author Louisa Treger on the publicity for her biographical novel The Lodger. The Lodger is the story of Dorothy Richardson, a peer of Virginia Woolf and the pioneer of a new style of fiction which came to be known as stream of consciousness. She was also a lover of H. G. Wells, and a feminist and bisexual at a time when this was absolutely taboo. We celebrated publication with a book launch, what more fitting space to hold this party than Dorothy Richardson’s old haunt, the decadent Oscar Wilde Bar at The Café Royal.  Champagne flowed in the midst of golden mirrored walls and splendorous ceiling frescoes.

Helen Lloyd, narrator for the audio book, drew us into the novel and we were swept back to early 20th century where bohemia collided with high society in that very room.

Last week we celebrated the publication of I Stand Corrected by Eden Collinsworth, one of the other authors we’re currently working with.  Eden decided to write a guide to Western etiquette for Chinese businessmen, and the resulting book, The Tao of Improving Your Likability, became an instant bestseller in mainland China, was adopted as a textbook by Peking University’s MBA programme, and even prompted a division within the Ministry of Education to suggest that she design a curriculum for Chinese schoolchildren. I Stand Corrected is Eden’s memoir of the time she spent living in China to write her book and has some wonderful insights in to life in China and our relationship with the East.

We were delighted to host a private view of our Four art exhibition of Deborah Azzopardi’s work. Keen collectors mixed with Four Comms clients and it was a great opportunity to show off the flexibility of our offices. The next exhibition, going up in early November, will be selected works from the Young Masters Art Prize, also a Cynthia Corbett Gallery project.

Katy and Truda made it twice in one week to the Guildhall, supporting client Wales Millennium Centre in the UK Theatre Awards. The team was shortlisted for Best Touring Production of the Year for their co-production of Show Boat with Cape Town Opera, as well as for the most welcoming theatre award, for which they carried home the trophy for the third time. Other Four Colman Getty clients shortlisted included HOME for their first off-site theatre production, Angel Meadow by ANU Theatre Dublin.

From a striking clock in Shakespeare’s Julius Caesar to the changing colour of Madame Bovary's eyes, books are littered with anachronisms and mistakes. But what if writers could call on the wisdom of the crowd to improve their work before it goes to print?
Advance Editions is a bold new approach to publishing launched last week by Chris Baker, James Douglasand Thomas Marriott at Four Colman Getty. Using the website readers are invited to crowd-edit books before the go to print, drawing on their own knowledge and experiences to suggest improvements and spot mistakes. The best ideas will get a credit in the final edition.
Founding author, Hector Macdonald wrote op-eds for FutureBook and Bookbrunch on launch day, followed by a story in The Observer and interviews on Canada’s CBC As It Happens and BBC Radio Scotland’s Culture Cafe. Hector was last heard discussing the merits of the idea with Philip Pullman on BBC Radio 4’s World Tonight. 

Four Colman Getty and Four Design & Digital celebrated last week after being shortlisted for two awards for their innovative transmedia campaign to launch the new Hercule Poirot mystery, The Monogram Murders. The team have been shortlisted for Econsultancy’s Digitals Awards in the Multichannel Marketing Category and the FutureBook Innovation award in the Best Use of Digital in a Marketing Campaign category.

The campaign centred on the creation of fictional hotel brand, The Bloxham, with a dedicated website and digital channels created to drive audience engagement. In September the book launched at The Ritz and has exceeded all sales targets, entering the Sunday Times Best Seller list at number 5.

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