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The Man Booker and Baillie Gifford Prizes

This month saw Four Colman Getty handle major announcements for not one but two major literary prizes. The first was the shortlist for the Man Booker Prize which attracted national and international coverage including in The New York Times, Guardian and The Daily Telegraph. The announcement also trended on Twitter in the UK and inspired tweets from the likes of Nicola Sturgeon, Matt Hancock, Val McDermid, Kim Cattrall and more.

The news was celebrated in style that evening at the Serpentine Pavilion with many names from the world of literature and the arts. In her speech Chair of the judges Dr. Amanda Foreman applauded the shortlisted authors’ willingness to take risks and thanked Four Colman Getty for all their hard work. Watch the shortlist video here

Just a week later, the team announced the ten-strong longlist for the newly named Baillie Gifford Prize for Non-Fiction, the sponsor of which is a client of fellow Four Communications practice Four Broadgate. Formerly known as The Samuel Johnson Prize (1999 – 2015), it is the most prestigious non-fiction prize in the UK, worth £30,000 to the winner. 

The ten titles chosen by the judges span the breadth of non-fiction writing, from literary biography and history to journalism and popular science. Chair of judges, former BBC Economics Editor Stephanie Flanders, commented that each book “takes you on a journey that is as engrossing and imaginative as any novel.” 

The Guardian ran an extensive piece on the announcement, which was also syndicated by Associated Press and widely picked up, giving the prize excellent reach in the US particularly.  News stories appeared in numerous print, trade and online media, while the announcement on Facebook reached 2.5K people on Facebook and received 41K impressions on Twitter.

The shortlist for the Baillie Gifford Prize will be announced on Monday 17 October, with the winner of the Man Booker Prize revealed eight days later on Tuesday 25 October.

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