London Art Fair always marks the start of the cultural year, as 126 Modern British and contemporary galleries gather under the wrought iron canopy of the Business Design Centre in Islington. It is our fifth year managing PR for the Fair, which is run by Upper Street Events.
We launched the week with a hugely successful international photocall, featuring the author Anthony Horowitz, a portrait of Angela Merkel commissioned by Time magazine and a rather less flattering sculpture of Margaret Thatcher by Marcus Harvey - all in different shots of course. This was accompanied by our annual survey of galleries, reported in The Art Newspaper and London Evening Standard, which revealed how the growing number of people interested in buying art is sustaining the market, as well as highlighting concerns about the impact of rising rents on the UK’s current global prominence.
Sales and visitor numbers have both been strong, and it is good to see photography, ceramics and digital work all growing in popularity at the event. It is also a pleasure to see so many of our clients and friends. This year’s museum partner was the Jerwood Gallery in Hastings, whose Coast exhibition, curated from the Jerwood Collection, was the talking point of the week. They are now looking forward to welcoming an influx of new visitors to their fabulous beach-front space throughout the year. We very much recommend a day trip.