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The Library of Birmingham

Credit Jas Sansi

3 September saw the culmination of a project that we’ve been involved with since March 2011, as the Library of Birmingham opened its doors to the public for the first time.Following a campaign which built awareness of the library regionally, nationally and internationally through PR and community events we organised a number of tailored preview visits, taking a total of 150 journalists and bloggers around the library in the month before opening.After an eve of opening party for stakeholders and VIPs, we arranged an opening ceremony with Malala Yousafzai, attended by over 100 international, national and local media. Coverage highlights included: extensive broadcast news, locally, nationally and internationally, a BBC Two Culture Show special, two BBC Radio 4 documentaries and extensive architectural features in a huge range of national and international newspapers and architecture magazines. News and comment pieces appeared across the national press from The Sun to The Observer.In the first three weeks of being open, the Library had nearly a quarter of a million visitors, signing up 2,325 new members and continues to attract a large and diverse crowd. We continue working with the library until the end of the year, promoting the exciting Discovery Season which highlights the library’s collections and treasures through art, events and music.

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