You are here

ILM analyses London 2012’s golden effect on British workplaces

As the Olympics came to an end with a host of British bands and artists performing at the Closing Ceremony, Four Colman Getty’s campaigning team were ready and waiting with a survey to find out how the Games had impacted the Institute of Leadership & Management’s (ILM) members.After two weeks of witnessing Team GB’s incredible triumphs, it was clear that the Olympics were far from the nightmare many were anticipating. We worked with ILM to ensure the survey questions captured the uplifting spirit of the Games, and asked about everything from working practices to staff morale during Olympic fortnight.The results of the survey reflected this, and it seemed that in the office (as on the roads and public transport!) the impact of London hosting the biggest sporting event in the world had caused minimal disruption.The majority (79%) of managers said their jobs were not affected at all, and almost half said the Olympics had resulted in higher morale in the office. 41% of organisations allowed staff to watch the Olympics in the office and, as a result, 67% said the workplace bonded over a shared experience and 37% were more productive.We secured fantastic coverage for ILM, generating over 200 pieces of coverage for the findings of the survey. It was covered by national newspapers including The Times, i and Daily Express, and websites such as BBC News Online and Sky News Online.ILM’s Head of Research and Policy, David Pardey, pre-recorded an interview with Sky News Radio (after a few technical problems) and this was picked up by radio stations not just in London, but right across the country from Scotland’s Real Radio to BRMB in Birmingham.

You might also like