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German Market News

This is a snapshot of weekly news from Global Communications Experts our Pangaea Network partner agency in Germany. If you'd like to get a regular copy just let us know.

German market trends: In the first half of 2012, Germans spent more money on overnight stays abroad than in the same period the previous year. Spending an average of 105 Euros per hotel room per night, Germans paid 4 Euros more than in 2011. Nevertheless they remain in 22nd position in the rankings of the most generous travellers abroad. This data comes from the biannual hotel price index of the online platform ‘’, which analyses the prices of more than 140,000 hotels. While Germans and Austrians spent different amounts for overnight stays outside of their native country, they nearly spent the same amount at home. On average Germans spent 88 Euros per room per night, Austrians 91 Euros and the Swiss people were the most generous with an average spend of 154 Euros.

German market trends: Consumer confidence boosts German tourism and, despite the euro crisis and the weakening German economy, the consumer confidence index is at a strong 5.9, even higher than in the same month last year (5.2). According to market research firm ‘GfK’, the German tourism industry has a huge potential. The spend on holiday travel within Germany and with at least one overnight stay has always performed better than the GDP over the last five years.

TUI Travel has closed the summer 2012 season with good results thanks to strong late sales and has made an encouraging start to the winter 2012-13 season, according to its pre-close trading update. The UK-based group said its summer trading had resulted in improved margins and load factors, while the encouraging start to winter trading was driven by differentiated products and online sales growth. TUI Germany has again performed well this year. Summer revenues were 5% higher, based on a 4% rise in prices and a 1% increase in customer numbers. For this winter, revenues are up by 9% and customer numbers are 7% higher.

Thomas Cook’s head of Continental Europe, Peter Fankhauser, has been given the task of running the UK and Ireland as well as his recently enlarged region under a major restructuring of the group’s management. Europe’s second-largest tourism group announced that the Swiss-born executive will become CEO UK & Continental Europe from 1 November onwards. This means he will be nominally responsible for most of Thomas Cook’s major source markets (except for Scandinavia and France) and effectively the group’s ‘number two’. In future, Fankhauser will dedicate a large part of his time to the UK and Ireland, where a major turnaround programme is under way.

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