Last week I was part of a big Four bgb team out in force at Earls Court to manage the press for the UK’s biggest travel show, the Times Destinations Holiday and Travel Show.
With celebrity appearances from the likes of Jonathan Dimbleby, John Sergent, Chris Packham and John McCarthy, and more than 300 exhibitors showcasing hot new destinations, trends and holiday offers, the show is a great source of inspiration for passionate travellers – and 2013 was the best the organisers had seen since 2007.
We all prayed for the snow to stay away, it did, and visitors continued to arrive in the tens of thousands – but success was down to more than the weather. I am delighted to say that we delivered more coverage for the show than the organisers ever dreamed possible with eight interviews scheduled in London and national titles, listings in the Guardian, Evening Standard, Time Out and The Times, competitions galore in regional press and BBC1 filming throughout the show. Plus, more than 140 journalists came over the four days (five times more than in previous years).
Already two of every three exhibitors have already signed up for 2014 – 50% more than re-booked at the previous show – so roll on 2014!
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