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Four bgb headline sponsors of travel bloggers conference at World Travel Market

London 22 October 2013 Leading travel marketing consultancy Four bgb has become headline sponsors of the Travel Bloggers Unite (TBU) London conference held at World Travel Market in November 2013. TBU London will include a series of six sessions during WTM including how to find a blogger, how to harness search engine optimisation and advice on evaluating work done with bloggers. Bloggers will also be invited to attend tours in London and pre and post tours around the UK. A blogger awards ceremony will also be held during the week. More than 300 bloggers have already signed up to attend the conference within four weeks of registration opening. Debbie Hindle, managing director Four bgb who will be speaking during the week said: "blogging is coming of age. We've now reached the point where travel brands are asking not 'what', but "how can I best work with bloggers' and how to integrate these social media voices into an integrated content marketing campaign. By sponsoring TBU at WTM we hope to share best practice, new ideas and a great platform for bloggers to communicate to the wider industry." Oliver Gradwell, TBU said: "this is our third year at WTM and we're now the biggest blogger event within a global travel trade show. I'd encourage organisations to attend to understand how fast our sector is moving and to understand exciting ways to work with bloggers in 2014." Other speakers during the week will include representatives from MSC Cruises and  Four Communication’s specialist SEO division. Members of the Pangaea Network; Fourbgb’s global agency network of travel marketing specialists will also attend. The 2013 agreement follows a joint initiative last year between Travel Bloggers Unite, Four bgb and leading bloggers Keith Jenkins of Velvet Escape, Janice Waugh of Solo Traveler and Melvin Boecher of TravelDudes when they wrote and jointly produced a WTM white paper on ways to work with travel bloggers Debbie Hindle will also be presenting during the WTM social media masterclass for the third year running on Tuesday 5 November at 15.30 in GV750.

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