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Four go blogging in Rotterdam

16-19 May saw the Travel Bloggers Unite conference take place in Rotterdam. Over a hundred influential travel and lifestyle bloggers and industry experts flocked to the exciting event to discuss what’s hot and what’s not as well as upcoming trends, influencers and developments within the blogosphere.

Three representatives from Four bgb accompanied Four Communications’ resident social media and digital guru, Ruth Haffenden, to the event, meeting friends and colleagues, discovering who is up and coming and negotiating how the PR and marketing world will interact with bloggers in the future.

Here are the team’s top five tips from the conference:

Content is still king – but it needs to be authoritative and informative rather than purely aspirational in order to pull in new readers.

Going mobile – we are living in an increasingly mobile world so websites and online content needs to be optimised for smart phones and tablets to avoid getting left behind.

Campaigns - PR’s, marketers and bloggers need to start thinking in terms of campaigns and projects where activity is completely integrated to their overall strategies if they want online activity to have maximum impact.

Gamificiation - this is a new must for online engagement and means the use of game thinking and game mechanics in a non-game context in order to engage users.

Stats, stats and more stats – If bloggers want to work with PR’s and marketers, they need a media pack with all their salient site facts included from unique monthly users to bounce rates. PR’s and marketers should not be afraid in asking for these stats and even requesting screen grabs of a blogger’s site analytics. If the facts are clear, the ‘blogger vs. blagger’ debate becomes irrelevant.

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