What do you get if you put some snazzy tents, fabulous speakers, free booze and bloggers in a field together? The world’s first ever blogging festival, Blogstock of course.
Last weekend some of the bgb team pitched up in Aldenham Country Park to gain an insight from bloggers and industry experts from a variety of niches including fashion, family, lifestyle and travel.
Friday kicked off in typically British style with a downpour and a number of sessions including food blogging with Niamh Shields (Eat like a girl), monetising your blog with Mode Media and hobby blogging to full time ‘pro’ blogging with Helen Best-Shaw (Fuss Free Flavours). All very much focused at bloggers but useful for PR’s to know how they are working and thinking.
Breakfast on Saturday was hosted by half of the UK Pinterest team (there are four in total) and gave some great tips and tricks about making the platform really work harder for brands and bloggers. It’s the fourth biggest referrer after Facebook and doesn’t host any advertising. The team described it as a discovery engine rather than a search engine which houses authentic and organic content. So it’s not all weddings and crafts!
A lively debate ensured with the ethics of blogging and the perceived power bloggers have over brands (more than we think). Lead by journalist Kevin May, who is known to ‘poke the bear’ and stir up discussions.
The final debate of the day was about the future of blogging and what next….. it all seems to come down to vlogging and embracing the power of YouTube and Generation Y watching shows online rather than on TV.
Despite the rain there were enough free beverages from Hertz Car Hire and Appleton Estate Rum to keep spirits high and Twitter activity at its peak. Check out #Blogstock for all relating tweets and blog posts.