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Four bgb secures global broadcast coverage for the Barbados Tourism Authority

Acting under a brief to secure appropriate broadcast coverage and target new visitors to the island of Barbados, Four bgb aided in the production of The Food Network’s series, Jonathan Phang’s Caribbean Cookbook. Four bgb has worked with the Barbados Tourism Authority since the beginning of 2010 and been responsible for many successful print, online, broadcast and social media campaigns to position Barbados as the number one holiday destination in the Caribbean. The Four bgb team of Sam Hooper, Lalla Dutt and Emma Liasides identified an opportunity with the global television channel and liaised extensively with production company Shine TV to ensure that the island’s key USPs and food messages were demonstrated to a new audience, in addition to appealing to repeat-visitors. Two, 25 minute episodes focusing on the food and drink of Barbados were secured and aired on the channel throughout February and March, with both episodes reaching 1.5 million viewers. Throughout 2013, the episodes will be rolled out to further territories and reach a global audience of nine million before the year’s end. The episodes see Jonathan Phang travel to Barbados to meet with local characters and discover the island’s culinary heritage. Four bgb devised the story of each episode to meet with the client’s aims and key messages.  

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