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Food, wine, rum and a new direction for Barbados

Four bgb Account Executive Emma Liasides recently took three lucky journalists out to the beautiful island of Barbados for the annual Food & Wine and Rum Festival, now in its fourth year. The festival includes masterclasses led by some of the world's leading international chefs, glamorous tasting sessions, rum tours, street food events, festival cruises, and more - designed to celebrate the food, wine and rum offering to be found in Barbados, the Caribbean's only Zagat rated island.

This year's trip aimed to show the journalists highlight events from the festival, as well as introduce The SoCo Hotel and the direction beginning to be taken by Barbados' tourism industry in attracting a new type of visitor to the island. The SoCo Hotel, offering packages exclusively with Tropical Sky for UK travellers, is situated on the south west coast of the island, less than fifteen minutes away from the renowned Oistins, St Lawrence Gap, and the capital Bridgetown.

First opened in April 2013, the hotel hopes to attract a younger traveller than Barbados' traditional demographic, with its bespoke all inclusive menus, fresh Miami-chic style decor and its location nearby the island's buzzing hotspots, separating the property from the higher cost west coast hotels favoured by the older and wealthy markets, and the long standing traditional properties often chosen by repeat visitors to the island. The step away from the more traditional offering, coupled with the highly successful tourism campaign with international star Rihanna, signals a new direction for Barbados in reaching out to a new, younger demographic of visitor with the island experience.

The trip was a great success, with journalists enjoying everything from traditional Bajan street food to haute cuisine at the Food & Wine and Rum Festival, and gaining an insight into this new style of Barbados holiday on the UK’s favourite Caribbean island.


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