“This January, Four Communications launched an exciting collaborative project between Four bgb and Four Digital on behalf of their client, Exodus Travels, a leading tour operator specialising in activity and adventure holidays. The two teams have worked together to launch Exodus’ Feel More Alive campaign as part of the company’s wider Year of Adventure campaign. The Digital team built the brand new microsite, www.feelmorealive.com, which aims to host the biggest collection of travel experiences ever assembled, and invites people to upload photos and videos of their most invigorating travel moments.
To celebrate both the launch of Feel More Alive and the memories it showcases, Exodus is also running a year-long competition – each month, the best Feel More Alive moment uploaded will be rewarded with an Exodus adventure holiday of a lifetime.
Three months into this project and the campaign is off to a flying start, with more than two thousand moments uploaded, from encounters with gorillas to sunset hot air balloon rides. The team has also seen significant engagement with the Feel More Alive hashtag (#feelmorealive).
So what are you waiting for? Visit www.feelmorealive.com and share your favourite travel moment to be in with a chance of winning!”