Did you know that Croydon is home to London’s first commercial airport, the Brit School (Adele and Amy Winehouse’s alma mater), comedian Ronnie Corbett, the Flower Fairies and even Darth Vader? It’s also a great place to live (and still affordable) with over £1bn worth of investment being made to redevelop Britain’s first 1960s shopping centre into London’s newest Westfield.
Four Colman Getty’s marketing and events team were in the town centre on a busy Saturday launching the third annual Croydon Heritage Festival with a day of performances, stalls and tours. The initiative was started by the Whitgift Foundation, a local charity founded 400 years ago to provide schooling and care for the elderly, and to change people’s perceptions about the town.
The team have been organising and promoting this year’s week-long festival, which includes events run by over 70 local groups. They extended coverage of the festival from partnerships with local Croydon media to a capital-wide discussion of Croydon's heritage through BBC London, Time Out and the Londonist.