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Centre stage with Carlos Acosta

During November a combined team from Four Colman Getty and Four have been working with the Carlos Acosta International Dance Foundation. Royal Ballet Principal Guest Artist Carlos Acosta has been busy in recent months with the publication of his first novel and the premiere of his movie debut. Four Colman Getty were hired to ensure that his Foundation could maximise the opportunities created by these events to promote their ambitious and deserving plans to set up Arts Centres for young people around the world.Truda Spruyt, Julia Wilde and Sarah Watson were brought in to focus on the premiere of Carlos’s film, Day of the Flowers. This included brand and messaging advice, designing collateral about the Foundation to be distributed at the film premiere and after party, and managing invitation and guest lists for the premiere on Sunday 24 November. Aside from this, they took ownership of the Foundation’s Facebook page, and worked to make some of the 11,000 followers of Carlos Acosta’s personal Facebook page followers of the Foundation.The work was a great success, with wide distribution of the brochures and posters at the event, a great response to the specially-made short film, edited by Stephen Raynes and with voiceover by Lisa Perkins, and with a three-fold increase in the Foundation’s Facebook presence in just a week. Aside from the film’s cast, high-profile guests during the evening included Bianca Jagger, Robert Elms and Max Clifford, as well as high net worth individuals.The charity is aiming to raise $10million in order to restore the Arts Centre in Havana so that it can be used as a centre for teaching dance and as a dance theatre.

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