Four Colman Getty has been working with the National Institute of Adult Continuing Education (NIACE), who have been celebrating their annual event, Adult Learners’ Week, this June.
Members of the Campaigning team, including Zoë Penn, Hannah Mackenzie, Kate Vine and Frances Church, have helped to raise the profile of Adult Learners’ Week, achieving by-line features for NIACE’s Chief Executive David Hughes in FE News and The Daily Telegraph. Director of Marketing & Digital, Julia Wilde, has taken the lead on branding development, which included profile books, posters and banners for events.
The project also involved publicising the achievements of more than 60 Adult Learners’ Week Award winners, both national and regional, achieving media coverage throughout the UK including The Sun, The Daily Mail, HR Grapevine, BBC Three Counties, BBC Nottingham, West Briton, Kent Messenger, and The Sheffield Star.
Moreover, we have collaborated with Four’s Public Affairs team to provide PR support for the launch of the NIACE manifesto and the following Parliamentary Reception, featuring Skills Minister Matthew Hancock.