This month saw the publication of Veronica Roth’s latest YA fiction novel Carve the Mark. Published by Harper Collins Children’s Books, Four Colman Getty headed up the UK publicity for the novel.
Carve the Mark follows the literary success of Veronica’s debut novel Divergent which sold over 35 million copies and landed her on the top of the New York Times bestsellers list aged just 22. Part one of a ‘duology’, Carve the Mark was published in 33 languages in a simultaneous global release on 17 January. Part two will follow next year.
The book’s publication was picked up by multiple newspapers with interviews in Mail on Sunday EVENT Magazine, Daily Mail, Irish News and Belfast Telegraph via Press Association, and trade magazine The Bookseller. Veronica was also a guest on BBC Radio 5 Live Afternoon Edition the day before publication. Further interviews included sci-fi publication SFX Magazine, several reviews by leading YA bloggers and further coverage on online youth media including Maximum Pop and Betty.me.
The campaign involved close liaison with Veronica Roth’s US publishing team in order to manage her very busy media schedule during publication week.