What a difference one week makes!
Seven short days ago, bgb launched the new advertising campaign from Kerala Tourism and had media and dignitaries rubbing cocktail shoulders with A List celebrities at the Saatchi Gallery.
The film Your Moment is Waiting is a three minute creative treatment created to inspire, amaze, shock and create as many questions as answers about this amazing state in the south of India.
But why try and elicit all these conflicting emotions? Your Moment is Waiting is all about the sense of mystery and magic that happens to YOU when you visit Kerala. Not a palm tree or snapshot of happy locals in picturesque locations was in sight. The film was created by celebrated Indian director, Prakash Varma - and his number one priority was to charge the film with highly evocative imagery and sound with music specially composed by award winning Sengalese composer Baaba Maal
Costing nearly a quarter of a million pounds to produce, the film took nine months to complete and was shot with great sensitivity and dexterity taking in the countryside and village sceneries of Thekkady, Alappuzha, Munnar, Thalassery and Kannur.
Dr Venu, Secretary, Kerala Tourism wanted to ensure that everyone who saw the film was affected in some way - and that was certainly the effect it had on the star studded audience who attended the premiere. Dev Patel, Daisy Lowe, Simon and Yasmin Le Bon, Samantha Moreton, Anna Friel, Sadie Frost and many more stellar names were all blown away by the film AND it's made them want to go and see for themselves.
And all in the middle of Fashion Week where every celeb's diary is full to bursting with tempting events.
I think that anyone would call that a RESULT...
Have a look at them speaking about the success that is Your Moment is Waiting on youtube and read about it in OK! Magazine - out now.