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August Newsletter

The eyes of the world have been on London this month and it’s been an incredibly exciting time to be in the capital. Those of us who fled the city to avoid the Olympics are regretting it bitterly and – despite many dire advance warnings – London has been the place to be.
The Institute of Leadership and Management – longstanding clients of Four Colman Getty – ran a brilliant survey of how UK businesses had faired during the games. 79% of managers reported that their jobs were not affected and almost half – 48% – said that the Olympics had resulted in higher morale in the office.


But we haven’t all been visiting the stadium or glued to the television. It’s been all action here at Four Colman Getty. The Man Booker Prize team announced an exciting new partnership between Picturehouse Cinemas and the prize this month. Man Booker Live will take place at 40 UK cinemas, letting booklovers nationwide enjoy and participate in a special audience with the six shortlisted authors on 15 October. It will be streamed live from an event taking place at the Southbank Centre, hosted by BBC R4’s Jim Naughtie, and will offer a unique opportunity to see and hear the shortlisted writers the night before the winner of the £50,000 prize is decided. You can buy tickets direct from the Picturehouse website.


Watch out too for the announcement of the shortlist on 11 September!


The good news this month on the campaigning front is that Four Communications has leapt to the number 5 slot in PR Week’s public sector league table. The rankings saw our public sector income rise 49 per cent with work for clients including the Library of Birmingham, Visit Wales, the 2011 Census and the British Library across the Four Communications, Four bgb and Four Colman Getty divisions.  All in all 2012 has been a great year for the company and we are now the No 4 UK independent PR agency (PR Week).


Looking ahead, we’ve got some exciting new projects in the pipeline. We’ve been taken on by Little, Brown publishers to promote the autobidography (sic) of Pudsey, the dancing dog.  When Pudsey and his trainer, 17 year old Ashleigh Butler, won Britain’s Got Talent in May this year, Simon Cowell declared “My life’s work is now complete”.  Since then, Britain’s favourite dog has jetted off to Hollywood (on Cowell’s private jet), appeared on the Tonight Show with Jay Leno show and met Hollywood superstar Morgan Freeman. Pudsey’s autobiography, in which he recounts his life story from puppyhood to stardom, promises to be a Christmas bestseller. Look out for doggy signings at some of our leading bookshops, primetime TV appearances and high profile interviews.


Other great new projects for the autumn include PEAS (Promoting Equality in African Schools) – a three month project to raise awareness of the charity;  Added Value?, a Crafts Council exhibition launching at designjunction on 19 September during London Design Festival; and the Royal Exchange Theatre, Manchester – handling corporate comms around the new artistic leadership team.


Two new photography projects complete the line up for Four Colman Getty – the Syngenta Photography Award; and Children’s Eyes on Earth – another new international photography prize on environmental issues in partnership with Reza, an international humanitarian photographer.


And as if that weren’t enough, our MD Liz Sich excelled herself this month by passing her AS level Italian with an A!


More next month



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