Four Colman Getty’s work in the design sector goes from strength to strength, and last week saw the opening of 100% Design, the UK’s largest trade show for architects and designers at London Olympia. The show, now in its 22nd year, forms the commercial heart of London Design Festival, presenting more than 300 leading national and international exhibitors.
With a significant proportion of the commercial design world under one roof, 100% Design provides a snapshot of the industry and is a vital platform to UK and international brands seeking to engage with the design, architecture and construction industries. As well as trade publications and product slots, Four Colman Getty’s work has involved developing show’s role in thought-leadership for the sector, making the most of the insights delivered at the unrivalled talks programme and positioning show director at the heart of the industry’s response to Brexit.
The campaign, expertly designed and executed by Matt Railton, Sara Kietzmann and James Douglas has generated over 300 pieces of coverage so far, with many more show reports still to be filed. Independent auditing has shown that the campaign’s success boosted visitor figures with an increased spending power (up from £3.4 bn to an incredible £4 bn).