She leads the HSBC account, advising on strategy, activation and communication of the Group’s multi-award winning international cultural sponsorship portfolio. She also works for HSBC Private Bank on its portfolio based around architecture and design.

 

Arts clients include London Museums Hub and its Cultural Olympiad project and international music producers Serious. Raising the profile of destinations is illustrated through client work for Liverpool European Capital of Culture ’08, Homecoming Scotland, the London Design Festival and the city of Newport.

 

Rachel joined Four from SCL where she was a Director, developing Morgan Stanley’s extensive European arts sponsorship programme and working with the Tate Modern team on The Unilever Series, the famous Turbine Hall commissions.

 

Rachel is also an experienced trainer and speaker. She has a BA in English Literature and an MSc in Cultural Services Management from Edinburgh University.